Logitech — Power Map

Logitech Opal 2026 Stage: POC Value: $100K Close: 2026-03-31 Updated: 2026-02-24
Champion
Economic Buyer
Technical
Blocker / Gatekeeper
Unknown / Gap
Partner
Optimizely
Executive & Economic Buyers
CDO — Economic Buyer
Eric Porres ASSUMED EB
Chief Digital Officer
Owns Logitech Concierge (internal AI agent across all data). AI strategy sits with him. Completely blocked — neither Vercel nor Optimizely have reached him through Deepa. Vercel exec outbound also failed.
Economic Buyer
Kevin Yip ASSUMED EB
Head of Global DTC Platform Strategy
Effective decision maker on Vercel spend — approved scope and budget (per Vercel partner intel, 2/21). Based in Irvine/San Jose. Not yet engaged by Optimizely. Caleb attempting LinkedIn outreach + office visit. Deepa blocks access.
Signatory
Francois Stettler ASSUMED
Contract Signatory (Logitech Europe S.A.)
Physical contract signer for Vercel deal. Based in Switzerland. Assumed similar signatory authority for vendor contracts of this size. Not confirmed for Optimizely deal.
Champions (Actively Selling Internally)
Primary Champion / Gatekeeper
Deepa Shekhar
Director, Ecommerce & Digital Marketing
Controls all vendor relationships (Vercel, Optimizely). "Feeling pretty good" after Feb 12 onsite. Coordinating POC readout with Jessica. Risk: Aggressively gatekeeps access to leadership — single-threaded after 4+ months. If she goes cold, no alternate path exists. Self-assembling website vision (Mastra AI on Vercel) could reduce perceived need for Optimizely.
Technical Champion
Siddhant Agarwal
Engineer — POC Implementer
"Really happy" with progress, "this is exciting to me" (2/19). Driving entire POC. SDK performance of 79ms praised as "absolutely amazing." Risk: ~15 min/week for POC. SvelteKit + SDK v6 Edge friction. A negative readout kills the deal.
Technical Evaluators
Engineer
Chetan Kumar Bezawada
Engineer — "Deepa's Right Hand"
Investigating SDK version differences between v4.9 and v6. Engaged in POC sessions. Jordan (Vercel) has some interaction. Likely influences Deepa's technical assessment.
Engineer
Patrick Kirby
Engineer — POC Participant
Rejoined after 2.5 weeks out (2/24). Getting caught up on POC progress. Present in sessions but no recorded objections or advocacy. Low-priority stakeholder.
Blockers & Competitive Threats
Blocker — Process
AI Approval Process
Logitech AI Vendor Approval Committee
RFP mandates vendors complete AI Approval for AI features — directly impacts Opal. No visibility into process, timeline, or contacts. Eric Porres (CDO) likely owns AI governance but is blocked. Strategy: position Opal as "experiment governance" to potentially avoid triggering the process.
Competitive Threat
Google Data Partnership
External — Forward-Deployed Engineering
Google approached Logitech with proprietary data + forward-deployed engineering to improve personalization (per Jordan, 2/21). Deepa was interested. Counter: position warehouse-native audience sync as owned-data alternative — "Your data, your warehouse, no third-party lock-in."

Business-Side Stakeholders

Business Sponsor
Jessica Vondrak
Web Strategy Lead
RFP submission contact. Friday readout audience alongside Deepa. Peter Ten Eyck presented value analysis to her. Authority level unclear — may be operational EB or recommender to Kevin Yip.

Signature Path

1
Budget
Kevin Yip ASSUMED
Approved Vercel spend at similar level. Not yet engaged by Optimizely. Deepa blocks access.
2
IT / Security
Not identified
AI Approval process required per RFP. Status and requirements unknown. Could block Opal entirely.
3
Legal
Not identified
Contract entity: Logitech Europe S.A., Lausanne, Switzerland. European legal team likely involved. No MSA discussions started.
4
Procurement
Not identified
Swiss HQ procurement. Vercel deal signed by Stettler in Europe — likely similar path.
5
Exec Sign-off
Eric Porres ASSUMED
CDO. Owns AI strategy. Completely blocked by Deepa. Vercel exec outbound also failed.
6
Signature
Francois Stettler ASSUMED
Signed Vercel deal. Based in Switzerland. Assumed similar authority for this contract.

Informal Influence Network

Deepa Shekhar → gatekeeps access to → Kevin Yip and Eric Porres. Jordan Lillegard (Vercel) has been unable to get past her after 4 months of relationship-building (2/21). Single point of control for all vendor relationships.
Siddhant Agarwal → reports POC results to → Deepa Shekhar, who recommends to Jessica Vondrak and Kevin Yip. "Everything hinges on Siddhant's POC validation" (2/18).
Chetan Kumar Bezawada is "Deepa's right hand" (per Jordan, 2/21). Likely influences her technical assessment. Jordan (Vercel) has some interaction with him.
Eric Porres (CDO) owns AI strategy (Logitech Concierge) but is walled off. Deepa is trying to own the Concierge project herself — possible territorial dynamic where she doesn't want CDO involvement in her vendor evaluations.
Jessica Vondrak leads web strategy and is the business-side readout audience. Peter Ten Eyck presented value analysis ($6.86M Year 1) to her. If she makes decisions at readout, she may be the operational EB. If she defers, Kevin Yip is confirmed.
Adobe Target trauma is the emotional center. Previous A/B testing tool caused net-negative revenue. Every evaluation criterion connects to "will this happen again?" Opal's governance story directly addresses this.

Partners & Optimizely Team

Partner — Vercel
Jordan Lillegard
Vercel Partner Contact
Key intel source. 4+ months building Deepa relationship. Shared Kevin Yip budget authority intel (2/21).
AE (Account Owner)
Caleb
Account Executive
LinkedIn outreach to Kevin Yip. Attempting Logitech office visit (San Jose). VP-level pricing flexibility.
Overlay
Conor Leary
Opal Specialist
Managing POC delivery, SE coordination. Use case prioritization and POC readout preparation.
Strategy
Peter Ten Eyck
Value Consulting
Built value analysis: $6.86M Year 1, $26.74M over 3 years. Presented to Jessica; Deepa has not yet seen it.
SA
Chris Vafiadis
Solutions Architect
Technical POC support. Was gatekeeping other technical resources — Conor managing this going forward.

Map Gaps

Kevin Yip engagement
Assumed EB based on Vercel precedent. No Optimizely relationship. If he's not the right budget owner, we're targeting the wrong person.
Caleb visiting Logitech office (San Jose). LinkedIn outreach in progress. If Deepa won't facilitate, use Vercel intel to approach independently — risk antagonizing her.
AI Approval process requirements
RFP mandates it for AI features. Could block or delay Opal inclusion. No visibility into scope, timeline, or contacts.
Ask during/after Friday readout: "What does the AI Approval process look like for Opal?" Siddhant or Deepa are the discovery channels.
Eric Porres — CDO access
Owns AI strategy (Logitech Concierge). May need his buy-in for Opal. Completely walled off by Deepa.
Do not force before POC readout. After positive decision, ask Deepa: "Does Eric need to be involved in the AI Approval process?"
Francois Stettler — signatory confirmation
Assumed from Vercel deal. Could be a different signatory for software/experimentation vs. infrastructure purchases.
Ask during paper process: "Who signs vendor contracts for marketing technology?"
LaunchDarkly POC status
Parallel POC exists but is "less advanced." If they close the gap, Friday readout pressure increases.
Monitor for timeline shifts. Don't ask directly — it signals insecurity. Siddhant may volunteer competitive context.
Deal value & commercial structure
~$100K based on VP horse-trade alignment. No formal pricing discussion. FX + Opal bundle vs. separate line items unknown.
Initiate commercial conversation after positive readout. Caleb to lead pricing with VP-level flexibility.
Jessica Vondrak's authority
RFP contact, web strategy lead, Friday readout audience. Unclear if she has budget authority or is a recommender to Kevin Yip.
Observe her role in Friday readout. If she makes decisions, she may be operational EB. If she defers, Kevin Yip confirmed.
Logitech Power Map — Generated 2026-02-24 — Deal: Logitech Opal 2026 — INTERNAL USE ONLY